ativardhanaṃ Excessive growth, increase, adding to, increasing; etatkhaluvyajanānilairati(bhi)vardhanaṃ prabhaṃ janasyayadasmadvidhaiḥ paribodhanamāryasya K. 289; cf. “Carrying coals to New-castle”, or “To gild refined gold, to paint the lily, … or with taper-light the eye of Heaven to garnish is wasteful and ridiculous excess”; See the other phrases on the same page.